Protecting Vital Wildlife Near Yellowstone National Park

I’m happy to share that I played a role in an ambitious and successful campaign by the Greater Yellowstone Coalition (GYC). Thanks to their efforts, nearly 1,600 acres of vital wildlife habitat adjacent to Yellowstone National Park is now safe from the threat of industrial gold mining.

Alongside over 1,200 other individuals and foundations, the Ricketts Conservation Foundation helped the GYC successfully raise $6.25 million to end a significant gold mining proposal along the Yellowstone boundary. This area provides vital habitat for many of Yellowstone’s iconic wildlife, such as grizzly bears, wolves, and the famous Northern Range elk herd. Crevice Mountain also lies within one of the few designated places outside the park where Yellowstone bison can roam.


Ultimately, the GYC’s goal is to transfer ownership of lands and mineral rights to the Custer Gallatin National Forest, making them accessible to the public and permanently protected from future mining through the mineral withdrawal enacted by the Yellowstone Gateway Protection Act, a law passed by Congress in 2019. As a dedicated conservationist, I’m proud to help this wonderful organization protect the lands, waters, and wildlife of the Greater Yellowstone Ecosystem.

The First Responders Foundation Honor

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At the annual 9/11 Luncheon of Honor on September 11, the First Responders Foundation inducted me into the Ancient Order of the National Society of St. Florian and St. Michael. It was a special moment that recognized my long-standing support for an incredible foundation.

Back in September of 2021, I hosted Omaha’s Rally for the Responders. The day was dedicated to those who put the city first during a time like no other. It celebrated first responders, firefighters, police officers, EMTs, nurses, and doctors who showed us what courage and duty are all about during the COVID pandemic. They cared for the citizens of our community, protected us and kept our city going. The Rally was filled with live music, food, exotic horses, first responder vehicles, carnival games and fireworks. The Foundation had a booth where people wrote notes of thanks to first responders and children drew pictures of appreciation. Held at TD Ameritrade Park, it was 100% free. 

The Rally was an extraordinary, one-of-a-kind day and event. I was proud to show first responders and their families my deepest appreciation. And I was honored to receive this unique recognition from the First Responders Foundation.

The Jackson Fork Ranch Wins the 2023 World Championship Six Horse Hitch Competition 

I’m proud to share that my Jackson Fork Ranch team has won the 2023 World Championship Six Horse Hitch competition. The championship competition, which took place in September in Shipshewana, Indiana, is the culmination of the Six-Horse Hitch Classic Series. This prestigious final has grown to become the “Triple-Crown” of draft horse competitions. 

The world champion Jackson Fork Ranch team is made up of Percherons, a truly beautiful and powerful breed of draft horse. I’m thrilled to say we’ve won three of the past four competitions (we also took home World Six-Hitch Championships in 2020 and 2022). 

Each year, Six Horse hitches across the continent compete at state and county fairs and agricultural exhibitions to accumulate points for the Classic Series. Close to two hundred hitches travel within their region and beyond to compete. It all builds to a climax at the end of the series, when the five highest point hitches in each of three breed classifications are invited to compete. 

(Ross Honsberger, Jackson Fork Ranch’s equine manager and hitch trainer, pictured with the world champion Jackson Fork Ranch hitch)

So much of our success is due to the excellent work of Ross Honsberger, Jackson Fork Ranch’s equine manager and hitch trainer. With the assistance of Reece Mangels, Ross has trained the hitch since 2019. The Jackson Fork Ranch is currently breeding the show horse mares on the ranch with the intention of producing future champions. Several foals have been born on the ranch and geldings retire there as well.

Winning the 2023 World Championship is an incredible accomplishment, one that is the result of years of hard work and these amazing horses. I’m proud of the entire Jackson Fork Ranch team. 

The Clarks Nutcracker: My Whitebark Pine Story

By Joe Ricketts

What first interested me about the Whitebark Pine wasn’t the tree at all. It was the Clarks Nutcracker. That little bird, I learned, has lived in a symbiotic partnership with the Whitebark Pine for millennia, distributing the tree’s seeds far and wide, and caching them every Fall as a food source during the winter and following Spring. And it’s those seeds from which we get new trees. It’s also those same, calorie-rich seeds that feed bears, red squirrels, and other species critical to a balanced and sustainable ecosystem. So with Whitebark Pine succumbing to blister rust, mountain pine beetles and climate change, the knock-on effects were far reaching. There are now more dead whitebark pines than live ones and in some places such as Glacier National Park, 90 percent of whitebark pines have died.

But my whitebark pine story is one of hope and restoration.

I first heard the story of the tree and the bird from Doug Smith, who at the time served as the Senior Wildlife Biologist at Yellowstone National Park. Doug introduced me to Diana Tomback, who has studied and advocated for these species for more than 30 years. Once I heard her describe how the birds and trees rely upon each other I knew it was a story that needed to be told. Raising awareness about this unique relationship, and the bigger issues facing the whitebark pine, was a critical step in helping to solve this crisis.  This was exactly the type of issue for which I established the Ricketts Conservation Foundation

In my mind, the most powerful way to tell a story is through film.  Seeing and hearing a story brings it to life in a way few other things can.  So I discussed the idea of documenting the Clarks Nutcracker and the Whitebark Pine story with the Cornell Lab of Ornithology’s Center for Conservation Media.  Working closely with the talented team at Cornell, we got to work on what proved to be a multi-year project, capturing footage that had literally never been seen before. One of the resulting films – Hope and Restoration: Saving the Whitebark Pine – is a vital way to sound the call for people to rally behind.  A call to save this centuries-old relationship between a bird and a tree, and all the other animals and plants who depend on them.

We then approached American Forests to strategize and publicize this conservation crisis.  American Forest’s CEO, Jad Daley, was, unsurprisingly, already familiar with the Whitebark crisis and identified the Whitebark Pine Restoration Plan as a priority. 

Working together, we’re helping to get the word out, but it’s clear the movement needs more to be successful, including additional funding and people devoted to a restoration plan that uses the best available science and focuses on the highest priority areas to save.


Hope and Restoration is an official selection of the DC Environmental Film Festival, International Wildlife Film Festival and New York WILD Film Festival. To watch it and learn more about whitebark pine, go to https://savethewhitebarkpine.org

AI Can Save Education From Itself

Technology such as ChatGPT threatens only the information-centric type of schooling, which has become obsolete.

By Joe Ricketts and Ray Ravaglia

ChatGPT, the new artificial-intelligence technology created by Open AI, has many worrying about the future of education. The two largest public school districts, New York and Los Angeles, have banned the chatbot from their devices and networks, concerned that students may use it to cheat on assignments. Though ChatGPT’s capabilities are limited, it will likely continue to disrupt education as the technology advances.

But educators needn’t fear this change. Such technologies are transformative, but they threaten only the information-centric type of education that is failing to help students succeed. What young people need today is educational models that help them take ownership of their studies. They need instruction that equips them with real-life skills and prepares them for an economy in which rote, mechanical tasks will be increasingly performed by machines. AI may be a useful invention that hastens much-needed educational reform.

In 2005, one of us (Mr. Ricketts) created Opportunity Education, a nonprofit that not only advocates this approach to education but also develops working models and tools to facilitate its implementation. Nearly 20 years later—and with more than a million students across more than 1,000 schools in the developing world—Opportunity Education has a great line of sight into what a skills-first approach means for young learners. As our economy continues to be driven by information, ensuring that our students possess relevant skills to succeed is more pressing than ever.

Practicing skills to enhance one’s facility with reasoning, analysis and argumentation—rather than memorizing basic information—should be central to learning. When an athlete trains by lifting weights or using a treadmill it typically isn’t to become the best at those specific activities, it’s because such exercises develop the strength and stamina necessary for a specific sport. Likewise, the work students complete in school isn’t principally about the exercises themselves but about developing essential skills such as identifying context, analyzing arguments, staking positions, drawing conclusions and stating them persuasively.


These are skills young people will need in future careers and, most important, that AI can’t replicate. Our experience with AI is perhaps best understood when compared with previous disruptions in education. When printed books, for example, began to emerge in the mid-1400s with the advent of the movable type, one can imagine university professors were filled with panic. Up until that point, lectures depended on a specific and exclusive model: Professors read from their manuscripts, while students hurriedly copied whatever they heard. If students could simply buy the book, teachers likely reckoned, they wouldn’t need to come to class.

Yet in practice, printing had the opposite effect: The number of universities exploded along with the total number of books. The new technology disrupted the mechanical aspect of education, but in doing so it allowed educators to refocus on higher-level skills—the strategic elements rather than the tactical. The same followed the introduction of calculators and spreadsheets, which freed up time that would have been spent memorizing rote algorithms for mathematical problems.

This change didn’t make the underlying skills unnecessary; it merely transformed what could be done with them. The effect of such technology as ChatGPT will likely be similar, with the mechanical production of text being displaced by higher-order thinking about how to best use those words. As the production of coherent prose becomes a simple task for a machine, possessing the skill to ask the right questions or stake out the right positions will become key. The AI will serve as an information-gathering and mechanical-organizing tool, but it won’t eliminate the fundamental need for critical thinking. These skills will persist and only increase in value.

Unless schools can address the strategic reasons for learning and provide an education that trains students in how to use the tools of information, they will inevitably be left behind by rapid innovation and change. They must remember that the value created by education isn’t a head full of facts. It’s a person with the skill to use these facts with the tools available to magnify his effect in the world. AI is best seen as another of these tools, which, when used strategically, can unleash student learning and performance in ways not yet seen.

Mr. Ricketts is founder of TD Ameritrade and CEO of Opportunity Education. Mr. Ravaglia is chief learning officer of Opportunity Education.