Socialism Isn’t All Bad, But It Doesn’t Scale

Image of The Harder you Work, The Luckier You Get

While making media appearances to promote my book, The Harder You Work, The Luckier You Get, I had the chance to talk about our free enterprise system – a phrase I prefer to capitalism – and socialism.  In fact, I kicked things off on my book tour with an essay on CBS Sunday Morning about why I think the free enterprise system is the engine of opportunity.   

During my book tour, several interviewers asked me what socialist policies would have meant for Ameritrade back in the day, and what those policies would mean for our shared futures today.  In those short-format interviews, it’s often difficult to discuss these complex issues thoughtfully without the message getting distilled down to soundbites – e.g., “free enterprise is great and socialism will be our ruin.”  (Elizabeth Warren seized on one of these moments, including me in an ad she ran attacking successful businesspeople.)  But like so many things in life, soundbites don’t really do this important topic justice. 

So I was interested to read Professor Walter Block’s recent opinion editorial in the Wall Street Journal, Bad Capitalism and Good Socialism.  In many ways, I couldn’t have said it better than Professor Block – there are different flavors of capitalism and different flavors of socialism.  Neither system is without its flaws.  In fact, during one of my recent interviews, I acknowledged that at its core, socialism sounds great – society asking each of us to contribute according to his ability and providing to each of us according to his need.  And at small scales, as Professor Block points out, socialism can work – think the convent, monastery, kibbutz, commune, syndicalist association, and cooperative.  At large scale, however, where government must own and control the means of production, nationalizing industries in the pursuit of social justice, it ends very badly – think Venezuela, East Germany, Maoist China and the U.S.S.R. 

On the flipside, the free enterprise system, if left wholly unregulated, can run amok.  There are plenty examples of this – e.g., unsafe working conditions at the dawn of the industrial era – but one that I think makes the point about the potential pitfalls of free enterprise is the fur trappers of the mid-1800s.  Those entrepreneurial adventurers would sometimes kill one another if doing so was a profit-maximizing strategy; not a particularly attractive advertisement for free enterprise. 

But this bare-knuckle, broken version of free enterprise isn’t the only variety.  In fact, it’s not even the most prevalent one.  For just as socialism has versions that work and others that don’t, there’s a moderated version of free enterprise that has created more wealth and raised more people out of poverty than any system in human history.  In this high-functioning version of free enterprise, entrepreneurs are given a relatively unfettered field on which to reimagine the world, and from this springs social prosperity at a scale socialism of all stripes can never achieve.  And scale matters.  A system that works for a few dozen people on a kibbutz is great, but doesn’t answer the more complex challenges hundreds of millions of people face when trying to live and work together. 

So is free enterprise great and socialism evil?  That’s the wrong question.  The right question is how we improve the guardrails around free enterprise to assure social justice doesn’t become roadkill while preserving enough freedom that new businesses can start and prosper.  For it’s those new businesses, and the entrepreneurs that create them, that will provide the jobs and economic opportunity that propels us – all of us – forward. 

And when I talk about “jobs” it’s important to make clear I’m referring to net new jobs.  Those are the new jobs that are above and beyond the ones that simply replace the jobs lost each year through normal churn.  And those net new jobs really matter, as most economists agree it takes a 3% annual GDP increase to accommodate all the new jobseekers coming into the workforce.  Put differently, we need those net new jobs to expand the pool of opportunity so more people can prosper from the free enterprise system.   

It might not sound like a particularly interesting issue but it’s incredibly important.  It’s so important that I’ve established a nonprofit foundation – Entrepreneurs Create Jobs – to help provide information about the topic.  In time, I plan to talk more about Entrepreneurs Create Jobs, but for now I invite you to check out the videos on the foundation’s website. 

Media Appearances THE HARDER YOU WORK, THE LUCKIER YOU GET

Fox & Friends Joe Ricketts Media Appearance

A number of people have asked me about my media appearances supporting my book, The Harder You Work, The Luckier You Get.  I thought it might be convenient to post everything in one place here.

TV:

CBS SUNDAY MORNING
Joe Ricketts on free enterprise, the engine that drives America
November 3, 2019
https://www.cbsnews.com/news/joe-ricketts-on-free-enterprise-the-engine-that-drives-america/

FNC/FOX & FRIENDS
TD Ameritrade founder Joe Ricketts shares his American success story
November 4, 2019
https://video.foxnews.com/v/6100312231001

FOX BUSINESS – COAST TO COAST with NEIL CAVUTO
Socialism ‘brings misery and poverty’: TD Ameritrade founder Joe Ricketts
November 4, 2019
https://video.foxbusiness.com/v/6100409700001/

BLOOMBERG TV – BLOOMBERG SURVEILLANCE with TOM KEENE
November 5, 2019
https://youtu.be/DOmgn6GMkLA

FOX BUSINESS –MORNINGS with MARIA, MARIA BARTIROMO
Parents should teach kids to value hard work, success: TD Ameritrade founder
November 6, 2019
https://video.foxbusiness.com/v/6101006383001/

C-SPAN – AFTER WORDS
After Words with Joe Ricketts
November 13, 2019
https://www.c-span.org/video/?466193-1/after-words-joe-ricketts

Radio and Podcasts:

FOX NEWS RADIO – KILMEADE and FRIENDS
November 4, 2019
https://dailybuzz.mediamaxonline.com/dailybuzz/play/broadcast/1940755.mp4

SIRIUS XM – DAVID WEBB
November 4, 2019
(link currently unavailable)

BLOOMBERG RADIO – BLOOMBERG SURVEILLANCE
November 5, 2019
https://www.bloomberg.com/news/audio/2019-11-05/surveillance-we-re-de-risking-topcuoglu-says-podcast

THE LARRY ELDER SHOW
November 5, 2019
https://dailybuzz.mediamaxonline.com/dailybuzz/play/broadcast/1941541.mp4

THE DENNIS PRAGER SHOW
November 12, 2019
https://dailybuzz.mediamaxonline.com/dailybuzz/play/broadcast/1946523.mp4

THE ERIC METAXAS RADIO SHOW
November 14, 2019
https://www.metaxastalk.com/podcast/thursday-november-14-2019/

BLOOMBERG RADIO – MASTERS IN BUSINESS with BARRY RITHOLTZ
December 1, 2019
https://ritholtz.com/2019/12/transcript-joe-ricketts/

Print:

KIRKUS
THE HARDER YOU WORK, THE LUCKIER YOU GET: KIRKUS REVIEW
October 1, 2019
https://www.kirkusreviews.com/book-reviews/joe-ricketts/the-harder-you-work-the-luckier-you-get/

Booklist:

The Harder You Work, the Luckier You Get: An Entrepreneur’s Memoir – Review
By Caren Nichter
November 2019
https://drive.google.com/file/d/1k9wgYIE4QXCyl3fgIkp2QCI-KifOmNjc/view

FINANCIAL HISTORY: MUSEUM OF FINANCE
An Entrepreneur’s Beginning: The Value of Free Enterprise
By Joe Ricketts
November 2019
http://fhmagazine.org/financial-history-issue-131-fall-2019/0125530001573747744/p16

WALL STREET JOURNAL
In Praise of Today’s Entrepreneurs
By Joe Ricketts
November 4, 2019
https://drive.google.com/open?id=1sLDmgRaG8bwoKAJUSb_KHbbPV8gnsgjk

WALL STREET JOURNAL
Who Read What: Joe Ricketts read ‘Sam Houston and the Alamo Avengers’ by Brian Kilmeade
By Joe Ricketts
December 15, 2019
https://graphics.wsj.com/image-grid/WhoReadWhat2019/8455/joe-ricketts-read-sam-houston-and-the-alamo-avengers-by-brian-kilmeade

WALL STREET JOURNAL
Who Read What: Joe Ricketts read ‘Sam Houston and the Alamo Avengers’ by Brian Kilmeade
By Joe Ricketts
December 15, 2019
https://graphics.wsj.com/image-grid/WhoReadWhat2019/8455/joe-ricketts-read-sam-houston-and-the-alamo-avengers-by-brian-kilmeade

Online:

CBS SUNDAY MORNING
Joe Ricketts on free enterprise, the engine that drives America
By Joe Ricketts November 3, 2019
https://www.cbsnews.com/news/joe-ricketts-on-free-enterprise-the-engine-that-drives-america/

BUSINESS INSIDER
I’m the founder of Ameritrade, but my first ever job was as a janitor. Here’s how a life of work prepared me to launch a major online brokerage company
By Joe Ricketts
November 5, 2019
https://www.businessinsider.com/joe-ricketts-book-first-job-janitor-founded-ameritrade-2019-11

BLOOMBERG
The Man Who Brought Tech and Humor to the Brokerage Business
By Barry Ritholz
December 2, 2019
https://www.bloomberg.com/opinion/articles/2019-12-02/the-man-you-brought-tech-and-humor-to-the-brokerage-business

Thank You Ben for That Nice Book Review!

I’ve been quite pleased by the response to The Harder You Work, The Luckier You Get.  It’s been nice to see the Wall Street Journal recommend it on its What to Give:  Books on Business list and now to read Ben Weingarten’s review in the Federalist: Entrepreneur Joe Ricketts Tells A Quintessentially American Success Story.  It took me a few years to get the book written but now that it’s done and people are reading it, I’m happy I spent the time on it.

Week 1 Media Tour – The Harder You Work, The Luckier You Get

Image of Morning show with Joe Ricketts interview

My memoir about building Ameritrade, The Harder You Work, The Luckier You Get, hit stands this week.  It took a lot of work and wouldn’t have happened without people like my collaborator, G. F. Lichtenberg, my editor at Simon & Schuster, Priscilla Painton, my “book mentor,” Bob Barnett, and Alfred Levitt, who kept us all on track!    

One thing I learned at Ameritrade was marketing matters.  So I’ll be spending the next couple of weeks trying to get the word out about The Harder You Work, The Luckier You Get.  There have been some long days already, but it’s been fun and reminds me of doing the Road Show when Ameritrade went public! 

I thought I would share some of these media appearances here.

It started Sunday, November 3 when CBS Sunday Morning aired my commentary.  (CBS also published an excerpt from the book.)

From there, we were off to the races on Monday, with my appearance on Fox & Friends where Steve Doocey interviewed me about the book and some current events.

Photo of Joe Ricketts

It was fun then to spend time with Brian Kilmeade on his Fox News radio show and talk about the book.  (I’ve already finished his excellent book on Sam Houston and recommend it highly for anyone who likes engaging historical-like novels.)

Later in the day, Neil Cavuto interviewed me on his show Cavuto Coast to Coast.

Tuesday started with the Wall Street Journal publishing my op-ed, In Praise of Today’s Entrepreneurs

Photo of Joe Ricketts

From there, it was off the Bloomberg where Tom Keene interviewed me on his television and radio shows, Surveillance. 

And finally on Tuesday, I had the chance to discuss my book with Dana Perino with the night ending by Larry Elder interviewing me on his excellent radio show.

Wednesday morning began with a terrific conversation with Maria Bartiromo and her panel on Mornings with Maria.

And the week wrapped up with me doing Hugh Hewitt’s radio show. 

The Harder You Work, The Luckier You Get – For Sale Starting November 5

Image of Joe Ricketts and The Harder You Work, The Luckier You Get

I never imagined I would write a book.  When we were building Ameritrade, we were too busy keeping the company afloat to make any kinds of notes or records.  We were too focused on watching every penny to spend money on film, so there aren’t many photos. 

Along with a few partners, I founded the company with $12,500, mostly borrowed from family and friends, and we grew it to what it is today thanks to the hard work of so many employees and the sacrifices of my family.  Only when I was approached to write a memoir did I realize that people might want to hear the story of how a kid whose first job was working as an assistant janitor at the Nebraska City courthouse could get to where I did.  I thought they might enjoy finding out just how little we knew when we got started, how clueless we were until we learned from our mistakes, how many times we almost went out of business, and how fortunate we were to live in America, where the free-market system gave us the chance to succeed.  

My book is called The Harder You Work, The Luckier You Get: An Entrepreneur’s Memoir, and it’s being published by Simon & Schuster on November 5.  I’m grateful for the chance to share this story, and I thought you might be interested. 

You can learn more about the book at the website www.TheHarderYou.work, and you can order a copy on Amazon.  If you like the book, I’d appreciate you spreading the word – it was a fun project for me to do, and I think some people might enjoy the story.