Some Thoughts About the Coronavirus (COVID-19)

Image of Covid 19

When you get old enough and have some success in business, people start asking you for your opinion on issues.  (In my case, it’s a funny thing because I built Ameritrade on the idea that the advice brokerage firms were peddling wasn’t worth all that much and some people would prefer to make up their own minds about how to manage their financial futures.)  So even though I’m not a doctor, people have been asking me what my thoughts, attitudes, and opinions are as we go on with the war against the Coronavirus (COVID-19).

A lot of decisions were made in March reflecting a rapid evolutionary response.  At my companies and philanthropies, we’ve been able to keep most of the jobs although I have needed to make some difficult personnel decisions. 

My wife and I aren’t young so we haven’t been taking any chances.  Whether at home or in my office, I’m effectively self-quarantined with everyone on my payroll who’s able to do so working remotely.

On the Health Front:

Image of Syringe with vaccine

As we go through the next 30-60 days, we will learn more about immunity, mortality, and treatments.  I don’t think the country will have any large gatherings of any kind until we have a vaccine, and that will not be right away.  In the meantime, I think medicines and treatments will be developed that will help to prevent people from getting the virus and to heal those who have acquired it.  This spring and summer will be an anxious and tough time for everyone.  Hopefully we’ll have a serum soon, and I’m sure there will be an easier and quicker test developed before too long.

On the Business Front:

Image of the World globalization

Globalization is changed forever. Old supply lines will disappear, and new ones will open.  Each country has its own culture, so each will experience its own health and business conditions.  I think the United States will come out of this war not only the strongest, but stronger economically, somewhat similar to our position coming out of World War II.  But this is only if we can get our unemployed back to work.  For the long-term economic viability of our country, we need to get people back to work as soon as it’s reasonable to do so.  The items mentioned in the Health section above will need to support what’s reasonable.  We need to know that we are a nation at work or going back to work soon.

Image of Spanish Flu Nurses and patients

I have lived through four previous severe economic recessions, and I have faith in our Free Enterprise system; so much so that I’m willing to look across the valley of economic downturns to guesstimate how we might come out, take risks, and make investments for what I see as attractive possibilities.  However, achieving our health goals and not achieving economic goals will have dire consequences, and we need to be realistic about that as we make trade offs. 

We as a country need to develop an attitude and systems for getting the unemployed back to work while continuing to fight this virus.  It won’t be an easy path but I am confident we’re up to the challenge.

Bison Go Where They Want

Image of Bison walking in snow

The issues we’re facing because of the coronavirus couldn’t be more serious, but that doesn’t mean we’re not allowed to smile or laugh.  Well I smiled and laughed when I saw this clip of a Montana TV reporter setting up for a segment only to decide to get back in his car because of an approaching bison herd.  Not a bad idea.

Bison can be pretty intimating animals – males grow to about 10’ long and weigh about 2,000 pounds while females weigh closer to 1,200 pounds.  They pretty much do what they want to do and go where they want to go.  If a bison wants to wander off, it will walk right through a fence. 

For the bison I raise, I try to keep them happy so they choose not to wander off.  You can see from these photos of bison at my Wyoming ranch that it’s better to have happy bison around!

Philly Cheesesteak… now with Best Bison!

Picture of Best Bison Sandwich

Best Bison is more than a business for me… it’s really a labor of love. I happily taste test each sandwich and make sure only the winners get on the restaurant’s menu. Tough job, but someone has to do it.    

One of my favorites is the Bison Philly Cheesesteak.  It takes its inspiration from  Philadelphia’s favorite sandwich but substitutes delicious bison ribeye steak, thinly sliced and served with Swiss American cheese, grilled onions, and green peppers.  We then slide all of that deliciousness into a special Rotella’s hoagie. Less fat than beef, and a flavor that is slightly sweeter, richer, and really delicious.   

I had the team at Best Bison create a video showing the Bison Philly Cheesesteak being made. We’re running it on the video board in the restaurant, but you can check it out HERE. I can’t watch it too often… it makes me want to stop what I’m doing and head over. See if it doesn’t make you hungry too. Let me know what you think.

For those of you who like making videos and love eating Best Bison sandwiches, send me a video about your favorite Best Bison sandwich.  If I like the video, I’ll give you a $100 gift certificate to Best Bison and might even run it on the in-store video.  Submit your videos to me at [email protected].

Creating the Delicious PrimeLife Bison Burgers

Photo of Primelife Best Bison Burgers

I believe that, like me, a lot of people like to eat burgers, but they also want to eat healthier so they can feel good.  So I’ve been working with my team at the bison company to create a delicious new burger that’s delicious and healthy. 

I think we have a winner:  PrimeLife Bison Burgers. 

Bison is already a great option with fewer calories, fat and cholesterol than beef. But when we took our 100% Certified Bison and added vegetables to create a blended burger, the results were absolutely delicious. 

It’s fun seeing PrimeLife burgers now in the freezer aisle of stores – they are a great, healthy burger alternative.

Socialism Isn’t All Bad, But It Doesn’t Scale

Image of The Harder you Work, The Luckier You Get

While making media appearances to promote my book, The Harder You Work, The Luckier You Get, I had the chance to talk about our free enterprise system – a phrase I prefer to capitalism – and socialism.  In fact, I kicked things off on my book tour with an essay on CBS Sunday Morning about why I think the free enterprise system is the engine of opportunity.   

During my book tour, several interviewers asked me what socialist policies would have meant for Ameritrade back in the day, and what those policies would mean for our shared futures today.  In those short-format interviews, it’s often difficult to discuss these complex issues thoughtfully without the message getting distilled down to soundbites – e.g., “free enterprise is great and socialism will be our ruin.”  (Elizabeth Warren seized on one of these moments, including me in an ad she ran attacking successful businesspeople.)  But like so many things in life, soundbites don’t really do this important topic justice. 

So I was interested to read Professor Walter Block’s recent opinion editorial in the Wall Street Journal, Bad Capitalism and Good Socialism.  In many ways, I couldn’t have said it better than Professor Block – there are different flavors of capitalism and different flavors of socialism.  Neither system is without its flaws.  In fact, during one of my recent interviews, I acknowledged that at its core, socialism sounds great – society asking each of us to contribute according to his ability and providing to each of us according to his need.  And at small scales, as Professor Block points out, socialism can work – think the convent, monastery, kibbutz, commune, syndicalist association, and cooperative.  At large scale, however, where government must own and control the means of production, nationalizing industries in the pursuit of social justice, it ends very badly – think Venezuela, East Germany, Maoist China and the U.S.S.R. 

On the flipside, the free enterprise system, if left wholly unregulated, can run amok.  There are plenty examples of this – e.g., unsafe working conditions at the dawn of the industrial era – but one that I think makes the point about the potential pitfalls of free enterprise is the fur trappers of the mid-1800s.  Those entrepreneurial adventurers would sometimes kill one another if doing so was a profit-maximizing strategy; not a particularly attractive advertisement for free enterprise. 

But this bare-knuckle, broken version of free enterprise isn’t the only variety.  In fact, it’s not even the most prevalent one.  For just as socialism has versions that work and others that don’t, there’s a moderated version of free enterprise that has created more wealth and raised more people out of poverty than any system in human history.  In this high-functioning version of free enterprise, entrepreneurs are given a relatively unfettered field on which to reimagine the world, and from this springs social prosperity at a scale socialism of all stripes can never achieve.  And scale matters.  A system that works for a few dozen people on a kibbutz is great, but doesn’t answer the more complex challenges hundreds of millions of people face when trying to live and work together. 

So is free enterprise great and socialism evil?  That’s the wrong question.  The right question is how we improve the guardrails around free enterprise to assure social justice doesn’t become roadkill while preserving enough freedom that new businesses can start and prosper.  For it’s those new businesses, and the entrepreneurs that create them, that will provide the jobs and economic opportunity that propels us – all of us – forward. 

And when I talk about “jobs” it’s important to make clear I’m referring to net new jobs.  Those are the new jobs that are above and beyond the ones that simply replace the jobs lost each year through normal churn.  And those net new jobs really matter, as most economists agree it takes a 3% annual GDP increase to accommodate all the new jobseekers coming into the workforce.  Put differently, we need those net new jobs to expand the pool of opportunity so more people can prosper from the free enterprise system.   

It might not sound like a particularly interesting issue but it’s incredibly important.  It’s so important that I’ve established a nonprofit foundation – Entrepreneurs Create Jobs – to help provide information about the topic.  In time, I plan to talk more about Entrepreneurs Create Jobs, but for now I invite you to check out the videos on the foundation’s website.